Adjustable wall unit to display MotoX race wear, MotoX helmets and MotoX boots
One Industries, known for producing some of the best Motocross and Mountain bike gear in the business, hired The Prjct to design, develop and deliver custom merchandising displays units.
Each product display unit was designed to showcase their motocross boots, motocross helmets and racewear.
The main merchandising display unit for the racewear had to be adjustable both in width and height in order to fit into any retail showroom, large or small. It also had to incorporate a removeable graphic card system so they are able change out each graphic wall card for each new season and or new brand identity campaign.
We also designed a custom MotoX Helmet and Boot racks to fit into any retail slatwall system.
The Prjct documented each stage of the development, from the design, development to the final product shown in a retail storefront.
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Founder of The Prjct, Jason Kanes, designed custom snow riding products along with Flow Snowboards for philanthropist, and pro surfer Bethany Hamilton. The surf movie ‘Soul Surfer’ was based on her true life story. Bethany is an all around amazing person. The Prjct is proud to have been able to work alongside Bethany in developing snow products customized especially for her.
The products designed for pro surfer Bethany Hamilton are:
- A custom designed snowboard boot featuring the BOA Lacing System™ on the outer shell and liner
- A Flow snowboard with an all mountain women’s specific flex pattern
- A Flow snowboard binding featuring the Speed Entry System™.
The combination snowboard, snowboard boot with the BOA Lacing System™ and speed entry bindings made her riding effortless and easy.
Watch Bethany on Instagram take a few turns and even hit a jump in the snowboard park – http://instagram.com/p/j73LUzwJOw/
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For more information about the Boa Lacing System, click here.
For more information about Flow Snowboards, click here.